Práticas reflexivas com IA no Design: desenvolvendo agência criativa em contexto bicultural

Autores

DOI:

https://doi.org/10.36704/transverso.v1i18.10399

Palavras-chave:

estúdio de design, inteligência artificial, prática reflexiva, educação criativa, consciência tecnológica

Resumo

Este artigo investiga como estudantes de design de comunicação desenvolvem consciência crítica ao integrar ferramentas de inteligência artificial (IA) em seus processos criativos. Com base em três anos de observação etnográfica (2022-2024) em um estúdio de design do último ano da graduação na Nova Zelândia, o estudo documenta abordagens pedagógicas que posicionam a IA como ferramenta situada dentro de práticas de design mais amplas. Objetivo: demonstrar que práticas reflexivas sistemáticas permitem aos designers emergentes manter agência criativa e sensibilidade cultural ao trabalhar com tecnologias de IA. Metodologia: investigação-ação com 87 estudantes através de oficinas estruturadas, documentação de processos e análise comparativa longitudinal. Resultados: estudantes que participaram de oficinas reflexivas demonstraram capacidade significativamente maior (85% versus 41%) para reconhecer quando sugestões de IA divergiam de intenções culturalmente informadas, especialmente em um contexto educacional bicultural informado por Te Tiriti o Waitangi e epistemologias māori.

Biografia do Autor

Marcos Mortensen Steagall, Auckland Univesity of Technology

Marcos Mortensen Steagall is an Associate Professor in the Department of Communication Design at Auckland University of Technology (AUT), where he leads the Postgraduate Programme in Communication Design and serves as the Course Leader for the Year 3 Programme. Dr. Mortensen Steagall earned his Master's degree (2000) and PhD (2006) in Communication & Semiotics from The Pontifical Catholic University of Sao Paulo, Brazil. In 2015, he relocated to Aotearoa New Zealand to undertake a PhD in Art & Design at AUT, focusing on practice-led research, landscape photography, and Māori epistemologies, which he completed in 2018. In his research and professional pursuits, Dr. Mortensen Steagall explores the intersection of visual semiotics and practice-oriented methodologies in Art, Design, Communication, and Technology. He integrates decolonial methodologies and indigenous epistemologies, particularly emphasising the connection between creative practices and indigenous traditions within the South-to-South collaboration and Pluriverse context. His artistic practice, primarily centred on lens-based and digital image-making, serves as a method for knowledge production. This approach allows for an in-depth exploration of visual language to articulate human experiences, underlining the role of mixed media in narrating complex stories. Dr. Mortensen Steagall's work is characterised by an interdisciplinary approach that merges academic research with artistic practice, highlighting the significance of embracing diverse cultural narratives and knowledge systems in Design. Additionally, he is the editor of the academic journal LINK Praxis and chairs the LINK International Conference, focusing on Practice-led Research and the Global South.

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Publicado

19-12-2025

Como Citar

Mortensen Steagall, M. (2025). Práticas reflexivas com IA no Design: desenvolvendo agência criativa em contexto bicultural. Revista Transverso, 1(18). https://doi.org/10.36704/transverso.v1i18.10399

Edição

v. 1 n. 18 (2025): Transverso: diálogos entre design, cultura e sociedade

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Artigos Científicos ou Tecnológicos

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