Projetemos in Brazil

(Counter)visuality and protest

Abstract

In his paper we will analyze the Brazilian collective Protejemos which, through textual and visual projections in the public space and their consequent circulation in social media, exposes claims and criticism against Jair Bolsonaro’s administration since 2020. We will deal with three of the topics that this group addresses: COVID-19 pandemic management; the President’s response to the intentional fires in the Amazon rain forest in the year 2020; the male chauvinist attitude his administration supports and the need to raise awareness of the issues related to the violence against women. So, we will account for how these actions are a means for externalizing claims and making the conflict public, and we will also analyze how the ways of presentation in the streets combine with the virtual ones. We will use a transdisciplinary and qualitative methodology, based on an online study to build a corpus of digital sources, image analysis and interviews.